Does your business really need custom branding?

"I just need a logo for my business."

Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later.

What isn’t always clear-cut, though, is where to go next. Do you shell out big bucks for a custom branding suite? Or is it smarter to start out with a ready-made logo?

Does your business really need custom branding-SQ

The answer is that there isn’t just one answer.

The path forward will be different for different businesses, and it all has to do with you and where you are in the journey.

Of course, it would serve us best to tell you that everyone should be investing deeply in custom branding right from the get-go, but that would be a shady claim at best.

To be brutally honest, as a high end branding studio, it’s easier for us to work with clients with more established businesses because they have a better grasp of both their business, what sets them apart, and the significant ROI professional branding can provide. And if you’re not at that point, it’s actually fine. Because the truth of the matter is this:

Not every business is ready for the big custom branding leap!

We’re here to break it to you: it doesn’t always make sense to shell out the big bucks for a custom logo and branding suite.

There are actually times in a business’s lifecycle when purchasing a template logo from Etsy or direct from a designer is the best move. That way you can test your services and products while you refine your business model and develop your unique selling proposition. Once you’re ready, you can invest in branding that will provide a significant return on your investment.

And conversely, there’s a definite threshold you can pass where your smartest move is going for a full branding suite that’s been thoughtfully and rigorously developed by a designer.

So how exactly DO you figure out whether to invest in custom, professional branding, or to turn to a ready-made logo?

You could hem and haw, go down a Google rabbit hole, get analysis paralysis, and decide to put off deciding a little while longer.

Or you could let us help you figure it out–for free!

We’ve analyzed the various strategies and schemes and broken it all down into a thought-provoking quiz that will help you decide if the time is right to invest in custom branding. You’ll come away with an answer, and maybe even a deeper understanding of your business!

Does my business need branding

Find out if now is the right time to invest in custom branding or if you’d be wise to hold back and start smaller.

Download our in-depth quiz TODAY and start charting a crystal clear course for your business’s branding future.

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Jessica Suhr

I'm a designer, gardener, and animal lover, hell bent on creating beautiful, cohesive brands for fun-loving and level-headed small business owners. Read more about me here.

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