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Does My Business Need a Brand? Understanding Why Your Visual Brand is More Than Just a Logo
When people hear the word “brand,” they often think of a company’s logo. But your company’s visual brand encompasses far more than just your logo. Let’s take a step back…
Effortless Expansion: How Great Business Branding Plants the Seeds for Punchy, Effective Sub-Brands
A Strong Brand Presence is a Must-Have for Your Business Establishing a strong brand presence is essential for any business that has success in its aims (in other words, EVERY…
Why Your Referral-Based Business Can’t Afford to Ignore Social Media
Look: your business HAS to keep an active social media presence even if it’s referral-based. There’s no way around that. This is not a post about what all social media…
Does your business really need custom branding?
“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though,…
I’m changing my business’s name! Do I need to change my branding?
Maybe you started out calling your business by your own actual name, but it’s grown beyond just you. Maybe you’re changing the nature of the very work that you do…