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Does My Business Need a Brand? Understanding Why Your Visual Brand is More Than Just a Logo

When people hear the word “brand,” they often think of a company’s logo. But your company’s visual brand encompasses far more than just your logo.  Let’s take a step back…

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Effortless Expansion: How Great Business Branding Plants the Seeds for Punchy, Effective Sub-Brands

A Strong Brand Presence is a Must-Have for Your Business Establishing a strong brand presence is essential for any business that has success in its aims (in other words, EVERY…

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Why Your Referral-Based Business Can’t Afford to Ignore Social Media

Look: your business HAS to keep an active social media presence even if it’s referral-based. There’s no way around that. This is not a post about what all social media…

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Does your business really need custom branding?

“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though,…

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