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Branding and Websites

Why 2 Logo Design Options are Better than 15, 20, or 99

By Jessica Suhr | March 11, 2022 | 0

So you’ve decided to invest in your business’s branding design. Depending on who you choose to work with, the time you and the designer invest in the process, and your financial investment, you could get some wildly different results!

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More pets, more flowers, over on Instagram

I am thrilled about our latest website launch for I am thrilled about our latest website launch for Every Little Word. When they approached us, they already had some branding elements in place: a logo, an icon, and a striking color palette of bold fuchsia and teal. ⁠ ⁠ To start the project, we developed a style tile that extrapolated those branding elements into a cohesive visual scheme for the website. ⁠ ⁠ We then created a detailed custom shot list guide that outlined shot-for-shot the types of interactions, compositions, and brand feel we wanted the photographer to capture, ensuring we had the perfect shots for the site.⁠ ⁠ Using wireframes, we mapped out the visual layouts and content blocking for the site, allowing us to establish a cohesive informational and narrative flow before applying intricate details of visual design. ⁠ ⁠ Every Little Word's overall site aesthetic features clean layouts and blocks of soft color. In addition to the standard about and services pages, we designed a blog that allows Every Little Word to showcase their expertise in their own medium and team pages that highlight the depth of their organization.⁠ ⁠ Throughout the site, we incorporated custom icons to tell visual stories and add charm and emphasis. ⁠ ⁠ We also implemented foundational SEO and created a new sub logo for their To the Letter newsletter and LinkedIn headers. ⁠ ⁠ With this outstanding new website and accompanying materials, Every Little Word is poised to become a formidable force in content creation and grow their business to new heights.⁠ ⁠ See the full case study on our site now!
Do you use Dropbox for business? Yes? Ok, go set t Do you use Dropbox for business? Yes? Ok, go set this up, it'll be really quick, I promise! Did you know you can add branding to your Dropbox account so your logo, company name, and a custom photo will appear on the links you share, and clients will see a little bit more of your brand in every document and file you give them? ⁠ ⁠ It’s a super easy and effective way to reinforce your brand identity without having to expend much effort or time. We’re always looking for a good return on investment!⁠ ⁠ When every deliverable you present to the world bears your mark, it amps up the presence, polish, and professionalism of your business. Sounds like a daunting task, but this nifty little tool gets you that much closer. ⁠ ⁠ Check it out! The second image shows you exactly where to set it up. Promise you can get it done in less than 5 minutes!
We're back! We're coming out of Instagram hibernat We're back! We're coming out of Instagram hibernation after a long, hard winter. It's perfect after this chilly snowy weekend. Spring is coming and we are here for it (even if we had to jump forward this weekend)! I'm ready for kids not to be sick, snow not to close things, and sunshine to make our days fuller again.⁠ ⁠ Spring feels so amazing every year. A sweet reminder that we have to have the drab winter to make the spring so fantastic. I can't wait for the redbuds and dogwoods and forsythia to pop! What spring things are you looking forward to?
Feeling like you're just one in a million of whate Feeling like you're just one in a million of whatever it is you do? Well you are. 🙀⁠ ⁠ But whatever sea of your profession you feel like you're drowning in 🌊, there are even more people in EVEN MORE professions out there that need someone just like you.⁠ ⁠ So repeat this mantra with me whenever you're feeling down and discouraged about your marketing efforts. ⁠ ⁠ You'll find your people. Just keep putting yourself out there!
Should you use your favorite colors for your brand Should you use your favorite colors for your branding?? Ehh… maybe not but maybe so?⁠ ⁠ The good news is that if you’re a personal brand or small business service provider, you are in a unique position: you get to choose! You can work with colors you love and avoid ones you don’t.⁠ ⁠ The hues and shades in your logos and landing pages aren’t just there to look pretty. They are a reflection on the field you work in, how you do that work, and even YOU as the person doing it.⁠ ⁠ There’s a lot to consider when picking out your brand colors. It can be daunting!⁠ ⁠ You have to think about all the things color can express about your brand, good and bad. Color can either work for your branding needs or work against them.⁠ ⁠ Color says so much without saying a word.⁠ ⁠ But where to start?⁠ ⁠ There are no hard and fast rules, but we’ve got some food for thought to kickstart your process. Check out our latest blog post on the 5 most important things to consider when choosing your brand colors.⁠ ⁠ (Spoiler alert: a lot of it has to do with YOU!)⁠ ⁠ Link in bio. We hope to have you dreaming in color very soon.⁠ ⁠
Our client, Jessica Mehring, writes with a mission Our client, Jessica Mehring, writes with a mission to make women feel like nothing is impossible. Her work comes from a personal place, so she wanted her brand to represent who she is as a person.⁠⁠ ⁠⁠ Her vision translated perfectly to her logo design. In Jessica’s mind, her brand was wise, curious, adventuresome, open, and full of integrity. Indiana Jones mixed with a librarian, with a touch of elegance. (Her exact—and inspiring—words.)⁠⁠ ⁠⁠ That’s the spirit we developed in the logo, fully leaning into Jessica’s preference for script and taking it to the next level. When someone tells you their preferred typography is elegant script, you run with it!⁠⁠ ⁠⁠ There’s a romantic whimsy in the elegant customized font paired with the compass and stars—not in a fluffy way, but more like that spirit of adventure that propels you to reach for the next thing, to never get stuck.⁠⁠ ⁠⁠ The compass and five stars have personal meaning for Jessica and can be used as a brand element all on their own.⁠⁠ ⁠⁠ Soft natural hues that skew a bit feminine echo the feeling of stumbling upon a hidden library in an English garden that we cultivated in the moodboard.⁠⁠ ⁠⁠ Jessica’s brand feels so soothing to us, like a place we’d love to curl up and stay and read books from cover to cover with a cozy blanket and a warm drink. Anyone else ready for fall??

I am thrilled about our latest website launch for I am thrilled about our latest website launch for Every Little Word. When they approached us, they already had some branding elements in place: a logo, an icon, and a striking color palette of bold fuchsia and teal. ⁠ ⁠ To start the project, we developed a style tile that extrapolated those branding elements into a cohesive visual scheme for the website. ⁠ ⁠ We then created a detailed custom shot list guide that outlined shot-for-shot the types of interactions, compositions, and brand feel we wanted the photographer to capture, ensuring we had the perfect shots for the site.⁠ ⁠ Using wireframes, we mapped out the visual layouts and content blocking for the site, allowing us to establish a cohesive informational and narrative flow before applying intricate details of visual design. ⁠ ⁠ Every Little Word's overall site aesthetic features clean layouts and blocks of soft color. In addition to the standard about and services pages, we designed a blog that allows Every Little Word to showcase their expertise in their own medium and team pages that highlight the depth of their organization.⁠ ⁠ Throughout the site, we incorporated custom icons to tell visual stories and add charm and emphasis. ⁠ ⁠ We also implemented foundational SEO and created a new sub logo for their To the Letter newsletter and LinkedIn headers. ⁠ ⁠ With this outstanding new website and accompanying materials, Every Little Word is poised to become a formidable force in content creation and grow their business to new heights.⁠ ⁠ See the full case study on our site now!
Do you use Dropbox for business? Yes? Ok, go set t Do you use Dropbox for business? Yes? Ok, go set this up, it'll be really quick, I promise! Did you know you can add branding to your Dropbox account so your logo, company name, and a custom photo will appear on the links you share, and clients will see a little bit more of your brand in every document and file you give them? ⁠ ⁠ It’s a super easy and effective way to reinforce your brand identity without having to expend much effort or time. We’re always looking for a good return on investment!⁠ ⁠ When every deliverable you present to the world bears your mark, it amps up the presence, polish, and professionalism of your business. Sounds like a daunting task, but this nifty little tool gets you that much closer. ⁠ ⁠ Check it out! The second image shows you exactly where to set it up. Promise you can get it done in less than 5 minutes!
We're back! We're coming out of Instagram hibernat We're back! We're coming out of Instagram hibernation after a long, hard winter. It's perfect after this chilly snowy weekend. Spring is coming and we are here for it (even if we had to jump forward this weekend)! I'm ready for kids not to be sick, snow not to close things, and sunshine to make our days fuller again.⁠ ⁠ Spring feels so amazing every year. A sweet reminder that we have to have the drab winter to make the spring so fantastic. I can't wait for the redbuds and dogwoods and forsythia to pop! What spring things are you looking forward to?
Feeling like you're just one in a million of whate Feeling like you're just one in a million of whatever it is you do? Well you are. 🙀⁠ ⁠ But whatever sea of your profession you feel like you're drowning in 🌊, there are even more people in EVEN MORE professions out there that need someone just like you.⁠ ⁠ So repeat this mantra with me whenever you're feeling down and discouraged about your marketing efforts. ⁠ ⁠ You'll find your people. Just keep putting yourself out there!
Should you use your favorite colors for your brand Should you use your favorite colors for your branding?? Ehh… maybe not but maybe so?⁠ ⁠ The good news is that if you’re a personal brand or small business service provider, you are in a unique position: you get to choose! You can work with colors you love and avoid ones you don’t.⁠ ⁠ The hues and shades in your logos and landing pages aren’t just there to look pretty. They are a reflection on the field you work in, how you do that work, and even YOU as the person doing it.⁠ ⁠ There’s a lot to consider when picking out your brand colors. It can be daunting!⁠ ⁠ You have to think about all the things color can express about your brand, good and bad. Color can either work for your branding needs or work against them.⁠ ⁠ Color says so much without saying a word.⁠ ⁠ But where to start?⁠ ⁠ There are no hard and fast rules, but we’ve got some food for thought to kickstart your process. Check out our latest blog post on the 5 most important things to consider when choosing your brand colors.⁠ ⁠ (Spoiler alert: a lot of it has to do with YOU!)⁠ ⁠ Link in bio. We hope to have you dreaming in color very soon.⁠ ⁠
Our client, Jessica Mehring, writes with a mission Our client, Jessica Mehring, writes with a mission to make women feel like nothing is impossible. Her work comes from a personal place, so she wanted her brand to represent who she is as a person.⁠⁠ ⁠⁠ Her vision translated perfectly to her logo design. In Jessica’s mind, her brand was wise, curious, adventuresome, open, and full of integrity. Indiana Jones mixed with a librarian, with a touch of elegance. (Her exact—and inspiring—words.)⁠⁠ ⁠⁠ That’s the spirit we developed in the logo, fully leaning into Jessica’s preference for script and taking it to the next level. When someone tells you their preferred typography is elegant script, you run with it!⁠⁠ ⁠⁠ There’s a romantic whimsy in the elegant customized font paired with the compass and stars—not in a fluffy way, but more like that spirit of adventure that propels you to reach for the next thing, to never get stuck.⁠⁠ ⁠⁠ The compass and five stars have personal meaning for Jessica and can be used as a brand element all on their own.⁠⁠ ⁠⁠ Soft natural hues that skew a bit feminine echo the feeling of stumbling upon a hidden library in an English garden that we cultivated in the moodboard.⁠⁠ ⁠⁠ Jessica’s brand feels so soothing to us, like a place we’d love to curl up and stay and read books from cover to cover with a cozy blanket and a warm drink. Anyone else ready for fall??

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Designing from Louisville, KY and serving clients world-wide.
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Designing from Louisville, KY and serving clients world-wide.
Brand + Website Design & Development by Perennial Creative Co.

© 2023 Perennial Creative Co., LLC | All Rights Reserved.
Privacy Policy | Terms & Conditions