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Branding and Websites

The Ultimate Guide to Creating Your Most Effective Lead Magnet Ever

By Jessica Suhr | May 16, 2023 | 0

Most of our clients running small businesses and personal services have some type of lead magnet working for them already. We love to see it—all these folks are putting their valuable and worthwhile freebies into the world to show potential clients what they’re made of! Some people offer a variety of lead magnets that they…

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Why 2 Logo Design Options are Better than 15, 20, or 99

By Jessica Suhr | March 11, 2022 | 1

So you’ve decided to invest in your business’s branding design. Depending on who you choose to work with, the time you and the designer invest in the process, and your financial investment, you could get some wildly different results!

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More pets, more flowers, over on Instagram

Dive into the refreshing world of Yen for Youth, w Dive into the refreshing world of Yen for Youth, where clean aesthetics and soulful self-care collide. Aspirational, minimalist, and highest-possible-vibration branding makes you not just yearn for youth, but actually experience it in your senses. Embrace the limitless possibilities of turning ordinary moments into extraordinary acts of branding in our newest case study, linked in bio.⁠ ⁠ ⁠ #onlinemarketing #business #digitalmarketing #entrepreneur #marketingstrategy #digitalagency #success #design #buildyourbrand
It shook us a little when we heard Maggie from @bs It shook us a little when we heard Maggie from @bsfreebusiness say this on #dupedpodcast. This idea strains that conventional wisdom of our current era that tells us to chase subscriber counts above all else. We fine-tune ourselves to our online audience and constantly adapt to algorithms that seem hell-bent on destroying us, all for the noble cause of more. More engagement. More likes. More shares. But in the end, it’s old-school business wisdom that matters here: Subscribers are cold leads. And it takes a lot of work to convert even those cold leads who’ve *willingly* signed up to receive your content into paying clients. Who knows–they may only be there because they wanted your freebie! Huge email list counts may sound impressive, but subscriber counts don't directly correlate to sessions booked, courses enrolled in, or–bottom line–dollars spent. Email and social media engagement widens your net, sure, but in the end, the fish you’re so worried about catching might never buy from you, or even OPEN your emails for that matter. A few genuine client inquiries are MUCH better than thousands of followers. Those are people who saw your offer, sought you out, took the time to inquire, and want to talk to you more. And if what you’re doing now is enough to get as many of those as you want, then you sure don’t need to beat yourself up for not having boatloads of cold leads piling up. Followers are just that: followers. It’s seductive to gauge your success on your follower count, but those thousands of fans you’re envying on a competing brand’s profile aren’t necessarily their clients–and they might never be. Don’t get caught up in boosting your subscriber count if you’re happy with the number of client inquiries that are coming your way. It’s always good to boost engagement, but chasing numbers isn’t what you got into your line of work for, right? Grow your following by being authentic to you and that special something that you offer. Cultivate the “warmth” in a lead by standing out and being exactly what someone wants to fulfill their goals and needs. And we promise you that none of that has to do with how many people are subscribed to your email list.
A yoga and mindfulness service business approached A yoga and mindfulness service business approached us with an impressive following but no established visual identity.⁠ ⁠ This is one of those times when the spirit of the brand already has a big presence in the room; it’s just seeking the visual language to prove it. Sometimes the cart DOES come before the horse. And we can definitely roll with that.⁠ ⁠ We built Yoga For You a warm branding experience that welcomes, inspires, and engages. Clean and classic vibes meet with an earthy, feminine touch to speak to the sense of personal connection at the brand’s center.⁠ ⁠ As balanced as tree pose and as grounded as shavasana, this is a branding story that speaks volumes without uttering a word. You see the soft green and you just know you’re going somewhere peaceful and harmonious. Breathe in our new mini case study at the link in bio.⁠
Ready to make a lead magnet? Don’t even know wha Ready to make a lead magnet? Don’t even know what a lead magnet is? ⁠ ⁠ No worries! Even seasoned small business owners and service providers can find themselves confused and overwhelmed in the vast sea of online marketing.⁠ ⁠ Maybe you're itching to create a lead magnet but lacking inspiration. Perhaps your previous attempts fell flat, failing to elevate your brand as you envisioned.⁠ ⁠ We've encountered every question on this marketing spectrum, having crafted countless lead magnets for our clients. Through years of experience, we’ve figured out what works and doesn’t work for these crucial marketing tools. And we’re super excited to share that knowledge with you!⁠ ⁠ Behold, our comprehensive guide to crafting magnetic lead magnets that attract your ideal clientele and transform them into die-hard fans of your brand. Brace yourself to discover:⁠ * what a lead magnet even is⁠ * the undeniable importance of growing your email list as a business owner⁠ * inspiring ideas for your inaugural lead magnet creation⁠ * and the crucial content you’ve got to make sure you’re including⁠ ⁠ Ineffective lead magnets go to a potential client’s downloads folder to die. But good ones build trust, make your business stand out, and cement your name in their mind. Let’s make sure yours is awesome! ⁠ ⁠ LINK IN BIO to embark on your journey to lead magnet success.⁠
Now hiring for a passionate, part-time collateral Now hiring for a passionate, part-time collateral & layout designer to join our team! We love creating all the beautiful, elegant collateral that our clients need to run their amazing businesses day-to-day.⁠ ⁠ I'm looking for someone to talk type with on the daily and share all the design memes.⁠ ⁠ Tag anyone that might be interested.⁠ ⁠ Application at the link in bio! 🥳⁠
I am thrilled about our latest website launch for I am thrilled about our latest website launch for Every Little Word. When they approached us, they already had some branding elements in place: a logo, an icon, and a striking color palette of bold fuchsia and teal. ⁠ ⁠ To start the project, we developed a style tile that extrapolated those branding elements into a cohesive visual scheme for the website. ⁠ ⁠ We then created a detailed custom shot list guide that outlined shot-for-shot the types of interactions, compositions, and brand feel we wanted the photographer to capture, ensuring we had the perfect shots for the site.⁠ ⁠ Using wireframes, we mapped out the visual layouts and content blocking for the site, allowing us to establish a cohesive informational and narrative flow before applying intricate details of visual design. ⁠ ⁠ Every Little Word's overall site aesthetic features clean layouts and blocks of soft color. In addition to the standard about and services pages, we designed a blog that allows Every Little Word to showcase their expertise in their own medium and team pages that highlight the depth of their organization.⁠ ⁠ Throughout the site, we incorporated custom icons to tell visual stories and add charm and emphasis. ⁠ ⁠ We also implemented foundational SEO and created a new sub logo for their To the Letter newsletter and LinkedIn headers. ⁠ ⁠ With this outstanding new website and accompanying materials, Every Little Word is poised to become a formidable force in content creation and grow their business to new heights.⁠ ⁠ See the full case study on our site now!

Dive into the refreshing world of Yen for Youth, w Dive into the refreshing world of Yen for Youth, where clean aesthetics and soulful self-care collide. Aspirational, minimalist, and highest-possible-vibration branding makes you not just yearn for youth, but actually experience it in your senses. Embrace the limitless possibilities of turning ordinary moments into extraordinary acts of branding in our newest case study, linked in bio.⁠ ⁠ ⁠ #onlinemarketing #business #digitalmarketing #entrepreneur #marketingstrategy #digitalagency #success #design #buildyourbrand
It shook us a little when we heard Maggie from @bs It shook us a little when we heard Maggie from @bsfreebusiness say this on #dupedpodcast. This idea strains that conventional wisdom of our current era that tells us to chase subscriber counts above all else. We fine-tune ourselves to our online audience and constantly adapt to algorithms that seem hell-bent on destroying us, all for the noble cause of more. More engagement. More likes. More shares. But in the end, it’s old-school business wisdom that matters here: Subscribers are cold leads. And it takes a lot of work to convert even those cold leads who’ve *willingly* signed up to receive your content into paying clients. Who knows–they may only be there because they wanted your freebie! Huge email list counts may sound impressive, but subscriber counts don't directly correlate to sessions booked, courses enrolled in, or–bottom line–dollars spent. Email and social media engagement widens your net, sure, but in the end, the fish you’re so worried about catching might never buy from you, or even OPEN your emails for that matter. A few genuine client inquiries are MUCH better than thousands of followers. Those are people who saw your offer, sought you out, took the time to inquire, and want to talk to you more. And if what you’re doing now is enough to get as many of those as you want, then you sure don’t need to beat yourself up for not having boatloads of cold leads piling up. Followers are just that: followers. It’s seductive to gauge your success on your follower count, but those thousands of fans you’re envying on a competing brand’s profile aren’t necessarily their clients–and they might never be. Don’t get caught up in boosting your subscriber count if you’re happy with the number of client inquiries that are coming your way. It’s always good to boost engagement, but chasing numbers isn’t what you got into your line of work for, right? Grow your following by being authentic to you and that special something that you offer. Cultivate the “warmth” in a lead by standing out and being exactly what someone wants to fulfill their goals and needs. And we promise you that none of that has to do with how many people are subscribed to your email list.
A yoga and mindfulness service business approached A yoga and mindfulness service business approached us with an impressive following but no established visual identity.⁠ ⁠ This is one of those times when the spirit of the brand already has a big presence in the room; it’s just seeking the visual language to prove it. Sometimes the cart DOES come before the horse. And we can definitely roll with that.⁠ ⁠ We built Yoga For You a warm branding experience that welcomes, inspires, and engages. Clean and classic vibes meet with an earthy, feminine touch to speak to the sense of personal connection at the brand’s center.⁠ ⁠ As balanced as tree pose and as grounded as shavasana, this is a branding story that speaks volumes without uttering a word. You see the soft green and you just know you’re going somewhere peaceful and harmonious. Breathe in our new mini case study at the link in bio.⁠
Ready to make a lead magnet? Don’t even know wha Ready to make a lead magnet? Don’t even know what a lead magnet is? ⁠ ⁠ No worries! Even seasoned small business owners and service providers can find themselves confused and overwhelmed in the vast sea of online marketing.⁠ ⁠ Maybe you're itching to create a lead magnet but lacking inspiration. Perhaps your previous attempts fell flat, failing to elevate your brand as you envisioned.⁠ ⁠ We've encountered every question on this marketing spectrum, having crafted countless lead magnets for our clients. Through years of experience, we’ve figured out what works and doesn’t work for these crucial marketing tools. And we’re super excited to share that knowledge with you!⁠ ⁠ Behold, our comprehensive guide to crafting magnetic lead magnets that attract your ideal clientele and transform them into die-hard fans of your brand. Brace yourself to discover:⁠ * what a lead magnet even is⁠ * the undeniable importance of growing your email list as a business owner⁠ * inspiring ideas for your inaugural lead magnet creation⁠ * and the crucial content you’ve got to make sure you’re including⁠ ⁠ Ineffective lead magnets go to a potential client’s downloads folder to die. But good ones build trust, make your business stand out, and cement your name in their mind. Let’s make sure yours is awesome! ⁠ ⁠ LINK IN BIO to embark on your journey to lead magnet success.⁠
Now hiring for a passionate, part-time collateral Now hiring for a passionate, part-time collateral & layout designer to join our team! We love creating all the beautiful, elegant collateral that our clients need to run their amazing businesses day-to-day.⁠ ⁠ I'm looking for someone to talk type with on the daily and share all the design memes.⁠ ⁠ Tag anyone that might be interested.⁠ ⁠ Application at the link in bio! 🥳⁠
I am thrilled about our latest website launch for I am thrilled about our latest website launch for Every Little Word. When they approached us, they already had some branding elements in place: a logo, an icon, and a striking color palette of bold fuchsia and teal. ⁠ ⁠ To start the project, we developed a style tile that extrapolated those branding elements into a cohesive visual scheme for the website. ⁠ ⁠ We then created a detailed custom shot list guide that outlined shot-for-shot the types of interactions, compositions, and brand feel we wanted the photographer to capture, ensuring we had the perfect shots for the site.⁠ ⁠ Using wireframes, we mapped out the visual layouts and content blocking for the site, allowing us to establish a cohesive informational and narrative flow before applying intricate details of visual design. ⁠ ⁠ Every Little Word's overall site aesthetic features clean layouts and blocks of soft color. In addition to the standard about and services pages, we designed a blog that allows Every Little Word to showcase their expertise in their own medium and team pages that highlight the depth of their organization.⁠ ⁠ Throughout the site, we incorporated custom icons to tell visual stories and add charm and emphasis. ⁠ ⁠ We also implemented foundational SEO and created a new sub logo for their To the Letter newsletter and LinkedIn headers. ⁠ ⁠ With this outstanding new website and accompanying materials, Every Little Word is poised to become a formidable force in content creation and grow their business to new heights.⁠ ⁠ See the full case study on our site now!

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Designing from Louisville, KY and serving clients world-wide.
Branding, Design & Development by Perennial Creative Co.

social buttons pinterest
social buttons instagram
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Designing from Louisville, KY and serving clients world-wide.
Brand + Website Design & Development by Perennial Creative Co.

© 2023 Perennial Creative Co., LLC | All Rights Reserved.
Privacy Policy | Terms & Conditions