Why I Changed My Company Name After 5 Years in Business

After a year of hard work, I’ve finally rebranded my business. In 2013, when Lovely Day Atelier started as a side hustle, I focused on designing wedding invitations and other event stationery. But as I grew, expanded my services, and stepped into running my business full-time, the name and brand never quite felt right.

  After a year of hard work, I’ve finally rebranded my business. In 2013, when Lovely Day Atelier started as a side hustle, I focused on designing wedding invitations and other event stationery. But as I grew, expanded my services, and stepped into running my business full-time, the name and brand never quite felt right.…

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Why you might not need a full rebrand just yet…

So don’t get me wrong, like any other designer out there, I love creating a beautiful brand from the ground up, picking each color, each font, determining the graphic and photographic styles, but sometimes, you might not be ready for that investment and it might even do you more harm than good.

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