Posts by Jessica Suhr
Does My Business Need a Brand? Understanding Why Your Visual Brand is More Than Just a Logo
When people hear the word “brand,” they often think of a company’s logo. But your company’s visual brand encompasses far more than just your logo. Let’s take a step back for a minute — Your brand is the overall perception people have of your business—the emotions, values, and experiences your company evokes when people interact…
Read MoreEffortless Expansion: How Great Business Branding Plants the Seeds for Punchy, Effective Sub-Brands
A Strong Brand Presence is a Must-Have for Your Business Establishing a strong brand presence is essential for any business that has success in its aims (in other words, EVERY business). It’s not just that a compelling visual brand builds trust, establishes credibility, and makes it easier for clients to fall in love with you.…
Read MoreWhy Your Referral-Based Business Can’t Afford to Ignore Social Media
Look: your business HAS to keep an active social media presence even if it’s referral-based. There’s no way around that. This is not a post about what all social media can do for you or how to start a social media empire. (This is also not a post about why you need a personal social…
Read MoreDoes your business really need custom branding?
“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though, is where to go next. Do you shell out big bucks for a custom branding suite? Or is it smarter to start out with a…
Read MoreI’m changing my business’s name! Do I need to change my branding?
Maybe you started out calling your business by your own actual name, but it’s grown beyond just you. Maybe you’re changing the nature of the very work that you do and need your company name to reflect that. Or maybe you’re preparing your business to be sold later on down the road and need to…
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