Posts by Jessica Suhr
Does your business really need custom branding?
“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though, is where to go next. Do you shell out big bucks for a custom branding suite? Or is it smarter to start out with a…
Read MoreI’m changing my business’s name! Do I need to change my branding?
Maybe you started out calling your business by your own actual name, but it’s grown beyond just you. Maybe you’re changing the nature of the very work that you do and need your company name to reflect that. Or maybe you’re preparing your business to be sold later on down the road and need to…
Read MoreThe Ultimate Guide to Creating Your Most Effective Lead Magnet Ever
Most of our clients running small businesses and personal services have some type of lead magnet working for them already. We love to see it—all these folks are putting their valuable and worthwhile freebies into the world to show potential clients what they’re made of! Some people offer a variety of lead magnets that they…
Read More5 Things to Consider When Choosing Your Brand Colors for Your Personal Brand or Service Business
Color matters to your brand because, as a small business owner, YOU matter to your brand. Just consider all the things color can express about your brand…
Read MoreWhy a Personal Social Media Presence Is a Must-Have If You’re Starting a Business
A lot of mid-career professionals come to us looking to start a business after years or decades in a highly successful corporate career. While the vast majority of these folks have skills they need to be highly successful in their new chosen paths, I see many of them coming in without the single most crucial…
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