Background
When a business transforms from being a single freelancer into a thriving, robust company of many, they need to announce this change to the world in a way that precisely refocuses client expectations. In this situation, smart website design can do some incredibly heavy lifting for a brand.
Style Tile
Every Little Word came to us with some branding elements already on board: a logo, an icon, and a color palette of bold fuchsia and teal.
To kick off the project, we created a style tile which extrapolated that branding into a visual scheme of components for the website. The style tile turned all the ideas from our discussions and creative research into a tangible design vision. This allowed our client to see the interplay of fonts, buttons, graphics, and styling we had planned for them, giving them the opportunity to provide feedback at an early stage in the design process and building their excitement for what was to come.
Shot List
Photography was going to do a lot of the heavy lifting in creating the site’s atmosphere, so we helped Every Little Word plan for exactly the right images. As a fully remote business, they needed a space that could tell their story, so we helped them find one, along with a photographer whose style fit the brand.
Our custom shot list mapped out the interactions, compositions, and details that would bring that story to life. We included shots inspired by their unique interviewing process, plus guidance on wardrobe, décor, focal points, and depth of field. The guide gave everyone a clear vision for imagery that felt immersive, intentional, and unmistakably Every Little Word.
Wireframes
Every Little Word needed their website to be actionable and lay a solid groundwork for how clients could start working with them. And since they’re a content company, they needed ideas to flow in the consistently fluid manner that their writing always does.
Wireframing empowered us to achieve all of the above on this project. During this phase, nailing down the visual layouts and blocking of a client’s content helps us get the placement of every concept exactly where it needs to be. In the final site design, buttons and calls to action punch through at the right places in the narrative to get potential clients to take the next steps, all thanks to the wireframe phase.
Website design is so much more than achieving a certain look; it’s organizing crucial information in an appropriate hierarchy, emphasizing the right points, and leading the user on a very specific journey through details you want them to take in-compelling them to do something. Wireframes allow us to build the informational and narrative flow of the site before applying the more intricate details of visual design, and thus make sure that what we want users to do is achievable.
Website Design
Every Little Word’s overall site aesthetic is one of clean layouts and blocks of soft color. The brand’s bold jewel tones are used sparingly to draw focus, as with the stylized drop shadows on images and buttons and use of magenta on actionable text. Brightened shades of these tones further highlight calls to action. Texture is minimalist with small triangular accents that balance each page’s visual architecture. Photo backgrounds and atmospheric b-roll of interiors help house the brand’s ideals in a grounded sense of place, creating the feeling of ideas made into reality.
In addition to the about page and services page that are de rigueur for any website, our website design includes a blog that allows Every Little Word a space to shine in its own medium, as well as team pages that help showcase the depth of expertise in the organization.
Since a goal for the website was to expand the brand beyond one person AND attract new team members for whom their message of excellence would resonate, we created a reusable template that will allow them to add new team members as their business expands.
Custom Icons
For Every Little Word, we created custom linework icons that tell visual stories through familiar business imagery and pops of brand color, adding charm without compromising the site’s polished design.
Every Little Word creates content in each client’s voice, only better. The site’s visual language reflects that same balance, combining professional refinement with moments of personality. The custom iconography brings warmth and fun to the experience while reinforcing the brand’s expertise and showing how easy they are to work with.
Foundational SEO
To grow in new directions, Every Little Word needed to get its offerings in front of new eyes-and there’s no better way to do this than with rock-solid SEO. As with all of our website packages, we engineered our client’s site top to bottom to rank in the kinds of Google searches their target clientele would embark upon.
Built on a groundwork of our client’s smart research into keywords and competitors, all the best practices of optimization are integrated into the fabric of the site in a way that never interferes with the voice of the brand or comes off as in-your-face. We managed to pull this off all while adhering to principles of accessibility, applying relevant and vivid alt-text description for images that would also improve overall search engine ranking.
Additional Collateral
Creating a seamless brand experience is always our goal, even when we’re not part of the existing branding a website client comes to us with. We wanted to ensure that Every Little Word’s visual language extended beyond the web presence we developed for them, so we created a custom logo for their company newsletter. We also designed LinkedIn headers to help introduce this brand that was once a “freelancer with some helpers” as the living and breathing enterprise the world would soon know it as.
