RC Style Guide
Membership Course Design
Background
The RC Style Guide is an exclusive membership program created by Roxanne Carne, Personal Stylist. The membership helps women end the anxiety of getting dressed every day, feel more confident in their clothes, and discover how to build a wardrobe they love.
The first step to creating the visual identity for this program was to develop the branding, which is based on Roxanne’s main brand for her styling business.
Landing Page Design + Opt-Ins
We next created a landing page to gather names during Roxanne’s pre-launch efforts including webinars with trusted partners and marketing to her existing list. Roxanne chose Kajabi as the platform for her membership site since it allows her to easily and seamlessly integrate the sales page and membership program.
Then we moved on to creating freebies for those that signed up for notifications about the upcoming program including a new edition of Roxanne’s biannual Trend Report and a guide to dressing right for your body type - which is the foundation of the RC Style Guide. These freebies give people a taste of what’s to come within the program.
Sales Page Design
Following that we created a full sales page with program details, testimonials from Roxanne’s clients, and info about Roxanne. This beautiful page gives people a hint of the level of taste that Roxanne’s styling achieves and gets them excited to be a part of this program that helps women feel more confident and put together in their day to day life.
→ Scroll on the screen below to see full site ←
Inside the Product
The main feature of the RC Style Guide program are the monthly outfits that Roxanne styles based on body types. For these outfits we created a fun template to drop the outfits into each month. Roxanne then adds these to the body type pages within her membership site and provides guidance on each.
Roxanne provides a ton of additional value inside the product including a growing archive of information on how to care for your clothes, tips on common fashion concerns, shopping tips, and sales alerts. We create graphics for members to easily find content as well as creating on-brand downloads when relevant. She also hosts a VIP Facebook group for her members so we’ve created lots of daily prompts that she can use to keep the conversation going in the group.
Ongoing Promotion
To promote the membership on an evergreen basis in between large launches, we’ve created banners that Roxanne can use throughout her blog posts as well as Instagram stories to feature on her profile.
