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Pili & Talli Events

Branding

Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.

Background

Pili & Talli Events is a wedding & event planning business based in Atlanta, Georgia owned and operated by sisters Pilar and Natalie. After a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding in order to reach more of their ideal clients and grow their business.

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Pilar & Natalie seek to create the most enjoyable, relaxed, and authentic event and experience for all of their couples and guests. Their events are timeless, authentic, and fun. Rather than events that strive to use all the latest trends or the most expensive decor, Pilar & Natalie create events that let couples and their families relax and truly enjoy the celebration of marriage. And they really place a premium on that client experience – they want their clients to enjoy the event and not feel like they’re being bossed around or that they’re having to boss people around because their wedding planner is too much of a pushover!

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It’s so important that they feel that everything is ok even when it’s the exact opposite. The one thing we hear over and over from our clients and their wedding parties and their parents and families is that they had such an enjoyable experience and that they’ve been in other weddings where they are getting yelled at to be in a certain place, etc. We believe you can boss people around (haha) with a smile on your face! There’s a nice way to do everything and we think it makes all of the difference.

It was our main goal to capture that casual confidence with Pili & Talli’s new branding.

When working with Pili & Talli, clients feel supported, understood, and cared for the way their own family or friends would make them feel. And people love working with sisters – it must be something about the sister bond that creates a strong, familial bond with clients and keeps things from getting too serious.

Pili & Talli wanted their new logo and branding to reflect their experience and inspire confidence in their services and abilities — all while maintaining a feeling of playfulness, with a tinge of tradition.

Our moodboard inspiration drew on soft, feminine, playful colors and fonts, while staying clean and casually confident in presentation. Pilar and Natalie wanted their brand to feel like a cozy night sharing a drink and talking and laughing with a close friend.

Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.

Logo Design

The logo is based on a wordmark with custom lettering in an upright italic that radiates that casually confident feeling that Pilar & Natalie sought to create. And the flamingos nod at the relationship of the two sisters as well as couples in love.

Alternate versions including date and location are useful for branded collateral, such as client gifts, or to create a branded look without repeating the logo over and over throughout various collateral. Alternate color variations were included to be used on different color backgrounds or in case one color printing is required.

Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.

Collateral

We worked on collateral including business cards, note cards, a proposal template, a template for testimonials and other social graphics as well as social headers. Natalie and Pilar wanted to keep a clean, bright look for all of their printed materials and their social headers focus on event photography to provide a feel for the events they create.

Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.
Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.

The flamingos and double ruled line are used throughout their materials to create a cohesive look. Pilar and Natalie can use these elements, along with the colors and fonts in their style guide to create additional graphics in the future and maintain their new branded look.

Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.
Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.
Pili & Talli Events is a wedding & event planning business and after a few years in business, working with a ready-made logo purchased off Etsy, they felt ready to invest in their branding design in order to reach more of their ideal clients and grow their business.
Pilar Fitzgerald

Before working Jessica, we struggled with our brand and our ideal client. I loved creating our brand board and hearing her interpret those images and translate that into something that would represent us. She helped guide us towards where we wanted to be with honest feedback and opinions.

It was a great experience working with someone who clearly knows what they are doing and can take you and your company to the next level.


– Pilar Fitzgerald,
Pili & Talli Events

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