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Julie Ink

Branding

Julie Ink Branding Design Header

Background

Julie Ink provides marketing services and education to help authors connect with readers and become more valuable to publishers. They serve established, creative, female authors to help them market their books and grow their careers.

Julie Ink’s clients are looking for someone experienced who can help them market their books and grow their careers. Their clients rely on them to provide personal, encouraging support and education that you don’t find from other book marketing providers.

We worked together on Julie’s branding to establish a clean and professional new look that would instantly convey their skill, professionalism, and mastery of the publishing industry.

Moodboard

For this updated branding, we focused on successful and well educated women who are passionate about writing. The colors are soft yet empowering and the monoline style is refined yet friendly.

Julie Ink moodboard

Logo Design

The Julie Ink branding employs numerous configurations that Julie can use to brand her business across various medias. With various options with and without taglines, the Julie Ink brand can appear as small and concise as needed or full-fledged with an icon, business name, and tagline. The simple and refined design conveys their experienced, empowering, and optimistic approach.

We also created social media configurations for use in the tiny circles and squares of profile pictures for Julie Ink. As well as abbreviated and one letter J options to fit their future business needs.

Julie Ink Logo Design 1
Julie Ink Logo Design 8
alternate configurations
Julie Ink Logo Design 9
Logos with Tagline
Julie Ink Logo Design 10
one color versions

We also created social media configurations for use in the tiny circles and squares of profile pictures for Julie Ink. As well as abbreviated and one letter J options to fit their future business needs.

Julie Ink Social Media Branding Design Logos

Favicon

For each branding project, we provide an icon designed especially for favicon use - and the Julie Ink brand is a great representation of why that’s so important. The main logo scaled down for tiny use wouldn't read very well, so I created a custom icon that works well at this tiny size.

Julie Ink Branding Design Favicon

Social Headers

To establish a recognizable visual identity across all platforms, we chose a photo with the right feel for Julie’s brand - light, open, and clean - and added a secondary tagline in line with her new logo’s styling.

Having social media headers that are visually aligned with the brand identity sets new visitors up for what to expect and reassures return visitors that they’re in the right place.

The tagline was also delivered as a standalone file so that Julie and her team can easily apply it to materials as needed.

Julie

Before I hired Jessica, I was so unclear on my branding direction and was trying to do everything myself.

Before I hired Jessica, I was so unclear on my branding direction and was trying to do everything myself. Her process and design sensibility produced beautiful results for my branding. Jessica is a great, full-service resource for all the visual branding and design collateral needed to run a business!


– Julie Trelstad
Julie Ink

Want to learn more about working together for your branding needs? 

Get all the info, right over here