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Why 2 Logo Design Options are Better than 15, 20, or 99

By Jessica Suhr | March 11, 2022 | 0

So you’ve decided to invest in your business’s branding design. Depending on who you choose to work with, the time you and the designer invest in the process, and your financial investment, you could get some wildly different results!

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More pets, more flowers, over on Instagram

Do you use Dropbox for business? Yes? Ok, go set t Do you use Dropbox for business? Yes? Ok, go set this up, it'll be really quick, I promise! Did you know you can add branding to your Dropbox account so your logo, company name, and a custom photo will appear on the links you share, and clients will see a little bit more of your brand in every document and file you give them? ⁠ ⁠ It’s a super easy and effective way to reinforce your brand identity without having to expend much effort or time. We’re always looking for a good return on investment!⁠ ⁠ When every deliverable you present to the world bears your mark, it amps up the presence, polish, and professionalism of your business. Sounds like a daunting task, but this nifty little tool gets you that much closer. ⁠ ⁠ Check it out! The second image shows you exactly where to set it up. Promise you can get it done in less than 5 minutes!
We're back! We're coming out of Instagram hibernat We're back! We're coming out of Instagram hibernation after a long, hard winter. It's perfect after this chilly snowy weekend. Spring is coming and we are here for it (even if we had to jump forward this weekend)! I'm ready for kids not to be sick, snow not to close things, and sunshine to make our days fuller again.⁠ ⁠ Spring feels so amazing every year. A sweet reminder that we have to have the drab winter to make the spring so fantastic. I can't wait for the redbuds and dogwoods and forsythia to pop! What spring things are you looking forward to?
Feeling like you're just one in a million of whate Feeling like you're just one in a million of whatever it is you do? Well you are. 🙀⁠ ⁠ But whatever sea of your profession you feel like you're drowning in 🌊, there are even more people in EVEN MORE professions out there that need someone just like you.⁠ ⁠ So repeat this mantra with me whenever you're feeling down and discouraged about your marketing efforts. ⁠ ⁠ You'll find your people. Just keep putting yourself out there!
Should you use your favorite colors for your brand Should you use your favorite colors for your branding?? Ehh… maybe not but maybe so?⁠ ⁠ The good news is that if you’re a personal brand or small business service provider, you are in a unique position: you get to choose! You can work with colors you love and avoid ones you don’t.⁠ ⁠ The hues and shades in your logos and landing pages aren’t just there to look pretty. They are a reflection on the field you work in, how you do that work, and even YOU as the person doing it.⁠ ⁠ There’s a lot to consider when picking out your brand colors. It can be daunting!⁠ ⁠ You have to think about all the things color can express about your brand, good and bad. Color can either work for your branding needs or work against them.⁠ ⁠ Color says so much without saying a word.⁠ ⁠ But where to start?⁠ ⁠ There are no hard and fast rules, but we’ve got some food for thought to kickstart your process. Check out our latest blog post on the 5 most important things to consider when choosing your brand colors.⁠ ⁠ (Spoiler alert: a lot of it has to do with YOU!)⁠ ⁠ Link in bio. We hope to have you dreaming in color very soon.⁠ ⁠
Our client, Jessica Mehring, writes with a mission Our client, Jessica Mehring, writes with a mission to make women feel like nothing is impossible. Her work comes from a personal place, so she wanted her brand to represent who she is as a person.⁠⁠ ⁠⁠ Her vision translated perfectly to her logo design. In Jessica’s mind, her brand was wise, curious, adventuresome, open, and full of integrity. Indiana Jones mixed with a librarian, with a touch of elegance. (Her exact—and inspiring—words.)⁠⁠ ⁠⁠ That’s the spirit we developed in the logo, fully leaning into Jessica’s preference for script and taking it to the next level. When someone tells you their preferred typography is elegant script, you run with it!⁠⁠ ⁠⁠ There’s a romantic whimsy in the elegant customized font paired with the compass and stars—not in a fluffy way, but more like that spirit of adventure that propels you to reach for the next thing, to never get stuck.⁠⁠ ⁠⁠ The compass and five stars have personal meaning for Jessica and can be used as a brand element all on their own.⁠⁠ ⁠⁠ Soft natural hues that skew a bit feminine echo the feeling of stumbling upon a hidden library in an English garden that we cultivated in the moodboard.⁠⁠ ⁠⁠ Jessica’s brand feels so soothing to us, like a place we’d love to curl up and stay and read books from cover to cover with a cozy blanket and a warm drink. Anyone else ready for fall??
Well hi friends! 😊 I was doing some social medi Well hi friends! 😊 I was doing some social media planning today and I realized it's been a LOOONNNGGG time since I introduced myself and Perennial Creative here. I just keep throwing content out into the world hoping you can read between the lines and figure out who I am and what I do.⁠ ⁠ So, it's nice to meet you for the first, second, third, or thousandth time.⁠ ⁠ HERE'S THE STORY⁠ ⁠ So I'm Jessica, the owner and Creative Director at Perennial Creative Co. We do super nice branding and website design for small service businesses and we also offer in-house design services for companies with ongoing design needs (social media graphics, white papers, lead magnets, presentations, etc.). Our style tends to lean towards the fancy side of things and definitely a bit bold and modern.⁠ ⁠ I absolutely love being a graphic designer (or visual designer as the kids are starting to say) because⁠ ⁠ 1️⃣ I love to make things look good and⁠ ⁠ 2️⃣ I love to make things EASY TO READ.⁠ ⁠ Seriously, I got into the world of graphic design after having always been interested in art and getting a Bachelor's in architecture because I've always been good at making things easier to read. I was a TERRIBLE reader as a child and honestly I'm still not great at it today. So I feel like I've got a leg up on people who are able to just dive into blocks of text and read on and on because I will nope out of that situation in an instant. (I would be the worst lawyer.)⁠ ⁠ I revel in the power of typography to draw readers in and get them to continue reading. Pair that with some beautiful graphics and imagery and 👌 #chefskiss⁠ ⁠ And I just love making things look good. When I'm working on a design and I get to that part where my brain says "Ohhhhhh" with a satisfied nod, I know I've nailed it. Stick around if you want to see some satisfying and pretty stuff 😉⁠ ⁠ Last, if you need a designer to make your amazing copy look good and get read, send me a DM. Or read our entire website and then fill out our contact form, whichever is your preferred method of engagement 😆⁠ ⁠ ➡️ Now tell me, are you a good read or a bad reader? ⬅️⁠ ⁠ If you read this far I'll give you a hug award regardless 🤗🏅

Do you use Dropbox for business? Yes? Ok, go set t Do you use Dropbox for business? Yes? Ok, go set this up, it'll be really quick, I promise! Did you know you can add branding to your Dropbox account so your logo, company name, and a custom photo will appear on the links you share, and clients will see a little bit more of your brand in every document and file you give them? ⁠ ⁠ It’s a super easy and effective way to reinforce your brand identity without having to expend much effort or time. We’re always looking for a good return on investment!⁠ ⁠ When every deliverable you present to the world bears your mark, it amps up the presence, polish, and professionalism of your business. Sounds like a daunting task, but this nifty little tool gets you that much closer. ⁠ ⁠ Check it out! The second image shows you exactly where to set it up. Promise you can get it done in less than 5 minutes!
We're back! We're coming out of Instagram hibernat We're back! We're coming out of Instagram hibernation after a long, hard winter. It's perfect after this chilly snowy weekend. Spring is coming and we are here for it (even if we had to jump forward this weekend)! I'm ready for kids not to be sick, snow not to close things, and sunshine to make our days fuller again.⁠ ⁠ Spring feels so amazing every year. A sweet reminder that we have to have the drab winter to make the spring so fantastic. I can't wait for the redbuds and dogwoods and forsythia to pop! What spring things are you looking forward to?
Feeling like you're just one in a million of whate Feeling like you're just one in a million of whatever it is you do? Well you are. 🙀⁠ ⁠ But whatever sea of your profession you feel like you're drowning in 🌊, there are even more people in EVEN MORE professions out there that need someone just like you.⁠ ⁠ So repeat this mantra with me whenever you're feeling down and discouraged about your marketing efforts. ⁠ ⁠ You'll find your people. Just keep putting yourself out there!
Should you use your favorite colors for your brand Should you use your favorite colors for your branding?? Ehh… maybe not but maybe so?⁠ ⁠ The good news is that if you’re a personal brand or small business service provider, you are in a unique position: you get to choose! You can work with colors you love and avoid ones you don’t.⁠ ⁠ The hues and shades in your logos and landing pages aren’t just there to look pretty. They are a reflection on the field you work in, how you do that work, and even YOU as the person doing it.⁠ ⁠ There’s a lot to consider when picking out your brand colors. It can be daunting!⁠ ⁠ You have to think about all the things color can express about your brand, good and bad. Color can either work for your branding needs or work against them.⁠ ⁠ Color says so much without saying a word.⁠ ⁠ But where to start?⁠ ⁠ There are no hard and fast rules, but we’ve got some food for thought to kickstart your process. Check out our latest blog post on the 5 most important things to consider when choosing your brand colors.⁠ ⁠ (Spoiler alert: a lot of it has to do with YOU!)⁠ ⁠ Link in bio. We hope to have you dreaming in color very soon.⁠ ⁠
Our client, Jessica Mehring, writes with a mission Our client, Jessica Mehring, writes with a mission to make women feel like nothing is impossible. Her work comes from a personal place, so she wanted her brand to represent who she is as a person.⁠⁠ ⁠⁠ Her vision translated perfectly to her logo design. In Jessica’s mind, her brand was wise, curious, adventuresome, open, and full of integrity. Indiana Jones mixed with a librarian, with a touch of elegance. (Her exact—and inspiring—words.)⁠⁠ ⁠⁠ That’s the spirit we developed in the logo, fully leaning into Jessica’s preference for script and taking it to the next level. When someone tells you their preferred typography is elegant script, you run with it!⁠⁠ ⁠⁠ There’s a romantic whimsy in the elegant customized font paired with the compass and stars—not in a fluffy way, but more like that spirit of adventure that propels you to reach for the next thing, to never get stuck.⁠⁠ ⁠⁠ The compass and five stars have personal meaning for Jessica and can be used as a brand element all on their own.⁠⁠ ⁠⁠ Soft natural hues that skew a bit feminine echo the feeling of stumbling upon a hidden library in an English garden that we cultivated in the moodboard.⁠⁠ ⁠⁠ Jessica’s brand feels so soothing to us, like a place we’d love to curl up and stay and read books from cover to cover with a cozy blanket and a warm drink. Anyone else ready for fall??
Well hi friends! 😊 I was doing some social medi Well hi friends! 😊 I was doing some social media planning today and I realized it's been a LOOONNNGGG time since I introduced myself and Perennial Creative here. I just keep throwing content out into the world hoping you can read between the lines and figure out who I am and what I do.⁠ ⁠ So, it's nice to meet you for the first, second, third, or thousandth time.⁠ ⁠ HERE'S THE STORY⁠ ⁠ So I'm Jessica, the owner and Creative Director at Perennial Creative Co. We do super nice branding and website design for small service businesses and we also offer in-house design services for companies with ongoing design needs (social media graphics, white papers, lead magnets, presentations, etc.). Our style tends to lean towards the fancy side of things and definitely a bit bold and modern.⁠ ⁠ I absolutely love being a graphic designer (or visual designer as the kids are starting to say) because⁠ ⁠ 1️⃣ I love to make things look good and⁠ ⁠ 2️⃣ I love to make things EASY TO READ.⁠ ⁠ Seriously, I got into the world of graphic design after having always been interested in art and getting a Bachelor's in architecture because I've always been good at making things easier to read. I was a TERRIBLE reader as a child and honestly I'm still not great at it today. So I feel like I've got a leg up on people who are able to just dive into blocks of text and read on and on because I will nope out of that situation in an instant. (I would be the worst lawyer.)⁠ ⁠ I revel in the power of typography to draw readers in and get them to continue reading. Pair that with some beautiful graphics and imagery and 👌 #chefskiss⁠ ⁠ And I just love making things look good. When I'm working on a design and I get to that part where my brain says "Ohhhhhh" with a satisfied nod, I know I've nailed it. Stick around if you want to see some satisfying and pretty stuff 😉⁠ ⁠ Last, if you need a designer to make your amazing copy look good and get read, send me a DM. Or read our entire website and then fill out our contact form, whichever is your preferred method of engagement 😆⁠ ⁠ ➡️ Now tell me, are you a good read or a bad reader? ⬅️⁠ ⁠ If you read this far I'll give you a hug award regardless 🤗🏅

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Designing from Louisville, KY and serving clients world-wide.
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social buttons pinterest
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Designing from Louisville, KY and serving clients world-wide.
Brand + Website Design & Development by Perennial Creative Co.

© 2022 Perennial Creative Co., LLC | All Rights Reserved.
Privacy Policy | Terms & Conditions