Build Your Biz
The Ultimate Guide to Creating Your Most Effective Lead Magnet Ever
Most of our clients running small businesses and personal services have some type of lead magnet working for them already. We love to see it—all these folks are putting their valuable and worthwhile freebies into the world to show potential clients what they’re made of! Some people offer a variety of lead magnets that they…
Read More5 Things to Consider When Choosing Your Brand Colors for Your Personal Brand or Service Business
Color matters to your brand because, as a small business owner, YOU matter to your brand. Just consider all the things color can express about your brand…
Read MoreWhy a Personal Social Media Presence Is a Must-Have If You’re Starting a Business
A lot of mid-career professionals come to us looking to start a business after years or decades in a highly successful corporate career. While the vast majority of these folks have skills they need to be highly successful in their new chosen paths, I see many of them coming in without the single most crucial…
Read MoreThe Secret to Measuring a Project’s Success
I went on a job interview for a Creative Director position at a mid-size branding and web design agency once and the question I was most excited to ask my interviewers was, “How do you measure a project’s success?” What I really wanted was for them to tell me they had a department that…
Read MoreThe Great Solopreneur CRM Debate: Dubsado or Honeybook?
Get your tea ready because I’m about to spill it all on my experiences with Dubsado and Honeybook. I’ve been using Dubsado for 3 years now, which yes – means I’m grandfathered in at a great rate – but I’m always looking for the best tools to run my business, to save myself some time and put my best foot forward with clients…
Read More