Branding
Does your business really need custom branding?
“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though, is where to go next. Do you shell out big bucks for a custom branding suite? Or is it smarter to start out with a…
Read MoreI’m changing my business’s name! Do I need to change my branding?
Maybe you started out calling your business by your own actual name, but it’s grown beyond just you. Maybe you’re changing the nature of the very work that you do and need your company name to reflect that. Or maybe you’re preparing your business to be sold later on down the road and need to…
Read More5 Things to Consider When Choosing Your Brand Colors for Your Personal Brand or Service Business
Color matters to your brand because, as a small business owner, YOU matter to your brand. Just consider all the things color can express about your brand…
Read MoreWhy you might not need a full rebrand just yet…
So don’t get me wrong, like any other designer out there, I love creating a beautiful brand from the ground up, picking each color, each font, determining the graphic and photographic styles, but sometimes, you might not be ready for that investment and it might even do you more harm than good.
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