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Does your business really need custom branding?
“I just need a logo for my business.” Simple enough statement, right? Everyone who runs a business is hit with this realization sooner or later. What isn’t always clear-cut, though,…
I’m changing my business’s name! Do I need to change my branding?
Maybe you started out calling your business by your own actual name, but it’s grown beyond just you. Maybe you’re changing the nature of the very work that you do…
The Ultimate Guide to Creating Your Most Effective Lead Magnet Ever
Most of our clients running small businesses and personal services have some type of lead magnet working for them already. We love to see it-all these folks are putting their…
5 Things to Consider When Choosing Your Brand Colors for Your Personal Brand or Service Business
Color matters to your brand because, as a small business owner, YOU matter to your brand. Just consider all the things color can express about your brand…
Why a Personal Social Media Presence Is a Must-Have If You’re Starting a Business
A lot of mid-career professionals come to us looking to start a business after years or decades in a highly successful corporate career. While the vast majority of these folks…